The Monday Morning Throwback – Our 15th Birthday

Hard to believe, but 95.7 The Rock is now 25 years old!

We flipped the switch on April 1st, 1998 from 95.7 The River, to our current “active rock” format.

Throughout those 25 years, we’ve had countless concerts in La Crosse, given away a bunch of motorcycles, raised money for many of our outstanding charitable organizations in the area, and made a bunch of kick-ass friends along the way.

Ten years ago, we celebrated our 15th Birthday with a pretty big show at the La Crosse Center, featuring Shinedown, Three Days Grace, and P.O.D. (pics here & here)

Back in 2013, we spent some time reminiscing about our first fifteen years as a rock station.