John Cina Seven
2p - 3:35pm Get all the info for the John Cina Seven event here: http://www.johncinaseven.com/ 
See you at the Rock Stop!
The Vault
12p - 1:35pm
Hunger Task Force
11:30a - 1:05pm Join us at The Hunger Task Force (1240 Clinton Street, La Crosse) for the Rock Stop!  Feel free to bring a non-perishable food item with you.
See you there!
Features - Holmen
6p - 7:35pm
Pearl Street Brewery
5:30p - 7:05pm
To Be Announced...
4:30p - 6:05pm
11:30a - 1:05pm


The Rock Foundation was created in the summer of 1999, by the staff of 95.7 The Rock. For the past 15 years, you've helped us help individuals, organizations and families in time of need. Since the Foundations inception, we have been humbled by the continued support and generosity of you, the kick-ass Rock listener.


If you have a friend, family member,
or neighbor that has been struck by
tragedy and could use a helping hand,
send us an email at:

 Information can also be mailed to us at:





Jeff was diagnosed with Type 1 Diabetes at 15 and Jeff is now 24. It has been a long and daily struggle, sometimes even an hourly one with the permanent disability. People with Type 1 Diabetes can’t get energy from the food they eat. Their pancreas doesn’t work at all, and they are insulin dependent for the rest of their lives. Jeff has to prick his fingers to test his blood sugar up to 10 times a day. He has an insulin pump that is connected to him constantly and he changes the site every 3 days. Also, diabetes can cause irreparable damage to major internal organs causing us to live in daily fear. Though we have used many therapies and treatments including a glucose monitor, they aren’t always accurate and 100% reliable. This is why Jeff needs a Diabetic Service Dog. These dogs are specially trained to sense blood sugar highs/lows, call 911 in an emergency, and retrieve vital resources like glucose tabs, juice, and insulin when Jeff is feeling too weak. A service dog would mean no longer living in fear of Jeff falling into a diabetic coma in his sleep, no more fear of long work days, and the peace of mind we need. Just last year one morning his roommate called to say she couldn't wake him up for work. His dad got there before the ambulance and injected his glucagon but he still did not wake up, the ambulance arrived and inserted a glucose IV solution and Jeff finally woke up. We don't even want to think of what would have happened if his roommate wasn't there. We know that a dog would have detected and notified Jeff.

The benefit will be held at the Vernon County Fairgrounds in Viroqua, WI at the Vernon Memorial Healthcare Expo Center Building. We will be serving food, have vendors, a silent auction, raffles, music by Bjorn Berg, and special guests,  The Peterson Farm Brothers!!!! Please visit the Facebook Event Page and let Jeff & his family know you're coming!!!

On Saturday, June 24th, a benefit for Ethan Halverson will take place in Lansing, Iowa. Ethan was diagnosed with Hodgkin’s Lymphoma in November of 2016. He has been receiving chemotherapy and is unable to work or attend school. Ethan is the son of Marty and Faye Halverson from Lansing. Please join to show support for this amazing young man!

The day will begin with a fishing tournament at sunrise with weigh-in at 1:00 p.m. at Anderson Park. Cast a line and try to catch a big one! Next, you can show off your skills at the “E-man the He-man” whiffle ball tournament starting at the Lansing Ball Field at 10:00 a.m. Teams can be comprised of as many players as you want, with a cost of $5.00 per player. Fill the field and have a ball with your friends and family! In between games you can get your fill as hamburgers, hot dogs and drinks will also be available. Call Jordan Milton (563-568-8481) or Kasey Nuehring (563-568-1512) to register a team.
Your competitive streak can continue as the silent auction will begin at 2:00 P.M. at TJ Hunter’s Banquet Hall. Then grab a number, because the live auction starts at 5:00 p.m. You’ll also be able to grab some food at the auction to help you stay energized so you can bid on and win the auction items you want! Donations for the auction are being accepted at Milty’s, Gundersen Lutheran Clinic (in Lansing), Red Geranium, and at the home of Lisa Welsh, 101 N. Front St., in Lansing, IA.

Any questions or ideas for the benefit can be answered by Lisa Welsh at lwelshlansing5@gmail.com or by calling 563-568-7302. Follow the benefit on Facebook at E-Man the He-Man's Cancer Benefit to see auction items or to sign up to help with the benefit!

Saturday June 17th take part in the 160 mile ride with 7 total stops, one each in Genoa, Ferryville, PdC, Steuben, Viroqua, Westby & La Crosse. ALL BIKES, CARS & TRUCKS WELCOME! To register call Jason at 608-648-2561 with name, number, vehicle type and whether or not you'll have a passenger, you can also email that same info to jasonlcrager@hotmail.com. Ride leaves Stoddard Village Park at 10:30a and ends at the same location with a post ride party with music from American Standard as well as a pulled pork dinner and raffles galore. All proceeds go to Desoto Youth Wrestling.

Reggae for a Reason will be held at Pearl Street Brewery 4/16 from 4p-9p with Unity the Band playing live from 6p-9p. There will be raffles and other activities with all proceeds going to 'Wisconsin Microfinance', a non-profit diedicated to providing women in poor communities of Haiti and the Philippines with small loans for entrepreneurial ventures.

for more information and to donate, contact Sophie Nelson at nelson.soph at uwlax.edu

In November of 2016, Marchelle (Hainz) Brody was diagnosed with stage 4 breast cancer which traveled to her liver. Friends and family have started organizing a benefit for her to assist with medical bills and other expenses. The benefit is Saturday, April 22nd from 1pm-10pm at Strike Time Lanes with raffles, prizes and kids activities.

For benefit information or to make a gift basket or raffle prize donation, please contact Kim Stetzer (715) 937-3291. Monetary donations are being accepted at Unity Bank – Neillsville Branch.

We will also be having an online store set up soon to order t-shirts!

Facebook event page: https://www.facebook.com/events/220558281682232/

Cooper Ross was diagnosed with Spinal Muscular Atrophy in the fall of '16 at a mere 2 months old. A disease for which there is no cure, however, recent advancements have allowed for people with SMA to receive treatments that will improve life expectancy. Cooper and his family reside in Black River Falls and must travel for treatments in both Madison and Chicago, as you would expect, this is taking a toll on Cooper's family, so friends of Cooper's family have put together a benefit to help ease some of the financial burden. Cooper's benefit will be held at the Melrose Rod & Gun Club April 29th from 1p-6p where a silent auction and more will be held.


If you would like to contribute or have questions please contact Betty Setzer 715-299-4301 or Steve Heller 608-863-3254

Baby Alaric, son of Justine Jill & Eric Monroe was born 12/2/16 with a rare organ defect, he has spent all of his early days at Madison's Children Hospital, a benefit will be held at First & Last Chance (HWY27) in Black River Falls Saturday 4/1 from 11a-5p, if you wish to make a donation please contact Pookie at (715) 299 8470 or Kelly at (715) 299 7498

Gabrielle Servant has been diagnosed with a very rare spinal cord cancer. Gabby has 6 spinal cord tumors called Disseminated Spinal Myxopapillary Ependymomas. Approximately 1 in 500,000 are diagnosed with this type of cancer yearly. In December of 2016, in an attempt to remove part of the largest tumor, Gabby underwent spinal surgery. The neurosurgeon could not remove all of the largest tumor without leaving Gabby with a lifetime of deficits, such as paralysis. Gabby has started Proton radiation. She will undergo 5 radiation treatments a week for 6 weeks, a total of 30 treatments.
Gabby has been doctoring at Mayo in Rochester, Minnesota. The countless MRI’s, surgery, numerous doctors, radiation, etc., are all adding up. In an effort to have a cancer benefit to help Gabby out during this difficult time in her life, Gladiators for Gabby was organized.

Gabby is just 20 years old. Gabrielle has a brother, Terry Servant. She also has two sisters, Ashley Servant, and Kiara Peters. Gabby’s parents are Steve Servant and Lisa Peters/Stoller.
Any donations for raffle items, silent auction baskets, service items, and monetary donations are very much appreciated. If you have something you are willing to contribute, please contact us as soon as possible. If anyone is able to donate for this cause, please call Lisa at 608-317-9238.

Donations can be mailed, or dropped off at:
Champions Riverside Resort, W16751 Pow Wow Lane, Galesville, WI or call 608-317-9238
Ettrick United Bank, 22818 N. Main Street, Ettrick, WI
If needed, in the Black River Falls area, Lisa Peters/Stoller can pick up your donations. Please contact Lisa at 715-937-7980.